Target Audience Research- A Quiet Place
Our target audience for our film aims towards teenagers and college students of the age of 14-23. Our target audience, relating to gender, aims towards young women since our film is based on women as well. The Neighbor is directed toward people who are both middle and upper-class because Ally, Sarah, and Ashley all have a higher income. Because our target audience for our film is focused on high school and college students, their parents are usually still supporting them, similarly to Sarah, Ally, Ashley, and Patty, making it more reasonable to market towards both middle and upper-class.
One of the films we decided to research was A Quiet Place. Our targeted audience relates to theirs because of the age group. Our film targets more towards people within the age range of 14 to mid-twenties. In A Quiet Place, a well-known celebrity, from a TV show, played as the main character who appeals to a younger generation because of his appearance in TV shows and other well-known movies.
Billboards: By utilizing billboards near places such as highways, A Quiet Place advertises to everyone since mostly all people drive and ones who necessarily cannot are still riding in a car, meaning that almost everyone around the world can see these billboards. To add, this billboard shows a picture, of the actress, Emily Blunt with large words next to her saying "IF THEY HEAR YOU THEY HUNT YOU" making people who drive past it interested on wh she is frightened and who 'they' are. By including the actress, Emily Blunt, in the billboard, it could potentially make her fans thrilled to see her in an upcoming movie. Overall, billboards are a great way for advertising because it grasps the attention of everyone everywhere.
Social Media: By creating social media account and pages for A Quiet Place, they are marketing towards the younger audience since, in 2017, 2.46 billion people in the world social media (Statista 2019) and 86% of social media users range from ages 18 to 29 years old (Cohen 2017). By marking their mark on the younger generation, they follow and keep up on updates to get more specific details, retweet and/or tweet about the upcoming movie, or send it to friends and family via direct message.
Television Interviews: Have you heard of The Ellen Show? Well if not, Ellen is a television show hosted by Ellen Degeneres who brings people to her show with her entertaining celebrity interviews and game shows. According to Wikipedia, over 4.2 million people around the world watched each and every one of her episodes in the year 2018. By marketing A Quiet Place on Ellen, all over 4.2 million of these people, and possibly more, will see that the famous John Krasinski and Emily Blunt are in a new and exciting thriller movie and will possibly enjoy as Ellen is advertising it.
https://youtu.be/yzrRfyfNw9Y
Actors shoutout film: John Krasinski is well-known as the character Jim from the popular television show, The Office. Because of his major success as playing Jim and other characters from popular movies, he has gained up to approximately 2.1 million followers on Instagram, a popular social media app, and by shouting out his films, his followers will most likely want to watch it since they love watching this actor.
After researching all about A Quiet Place, their genre relates to our film's genre, which is thriller/horror. To add to this, by utilizing social media to advertise to a younger generation, we approximately have the same target audience as both films are marketing towards the younger generation. A marketing technique I would use that they did would be using social media tactics to market towards our films target audience since more people of the younger generation use social media. I would also put up billboards with our film on it because it attracts more people on the road and makes people around the world curious as to what our film will be like.
One of the films we decided to research was A Quiet Place. Our targeted audience relates to theirs because of the age group. Our film targets more towards people within the age range of 14 to mid-twenties. In A Quiet Place, a well-known celebrity, from a TV show, played as the main character who appeals to a younger generation because of his appearance in TV shows and other well-known movies.
Billboards: By utilizing billboards near places such as highways, A Quiet Place advertises to everyone since mostly all people drive and ones who necessarily cannot are still riding in a car, meaning that almost everyone around the world can see these billboards. To add, this billboard shows a picture, of the actress, Emily Blunt with large words next to her saying "IF THEY HEAR YOU THEY HUNT YOU" making people who drive past it interested on wh she is frightened and who 'they' are. By including the actress, Emily Blunt, in the billboard, it could potentially make her fans thrilled to see her in an upcoming movie. Overall, billboards are a great way for advertising because it grasps the attention of everyone everywhere.
Social Media: By creating social media account and pages for A Quiet Place, they are marketing towards the younger audience since, in 2017, 2.46 billion people in the world social media (Statista 2019) and 86% of social media users range from ages 18 to 29 years old (Cohen 2017). By marking their mark on the younger generation, they follow and keep up on updates to get more specific details, retweet and/or tweet about the upcoming movie, or send it to friends and family via direct message.
https://youtu.be/yzrRfyfNw9Y
Actors shoutout film: John Krasinski is well-known as the character Jim from the popular television show, The Office. Because of his major success as playing Jim and other characters from popular movies, he has gained up to approximately 2.1 million followers on Instagram, a popular social media app, and by shouting out his films, his followers will most likely want to watch it since they love watching this actor.
After researching all about A Quiet Place, their genre relates to our film's genre, which is thriller/horror. To add to this, by utilizing social media to advertise to a younger generation, we approximately have the same target audience as both films are marketing towards the younger generation. A marketing technique I would use that they did would be using social media tactics to market towards our films target audience since more people of the younger generation use social media. I would also put up billboards with our film on it because it attracts more people on the road and makes people around the world curious as to what our film will be like.
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